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When you hear “data segmentation”, your instinct might be to bury your head in the sand or fall asleep. Why? Well, segmentation can seem daunting (or boring) to those unfamiliar with it. It’s an unfortunate truth because segmentation is perhaps one...

Editor's Note: Today's Modern Marketing Experience product keynote revealed some big news. Chris Lynch, Senior Director of Product Marketing for Oracle Marketing Cloud, provides the details: Last night at Modern Marketing Experience, we heard about...

Back in college, I visited to this run-down pizzeria shop called Sammi’s. Their logo had a picture of a pyramid on it. No one understood what that had to do with pizza. I pitched Sammi repeatedly on my startup’s text message coupon product at the time...

“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...

As always, we gorillas have searched far and wide across the internet’s forest floor to collect all the ecommerce info you need to help your site grow up nice and strong. If you’re selling online, April’s been an important month. Sliced up by a chunk...