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Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev...

CYNOPSISDIGITAL 06.30.16 Good morning. It’s Thursday June 30, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Software as a Service: Software as a Service (or SaaS) refers to a model in which a third party licenses...

PPC advertising is a common way of promoting a service or product on the internet. In fact, it is possibly the most common online advertising technique though that would depend upon definitions. Email marketing is popular, and even the very act of setting...

Back in the day, aspiring digital marketers in the SEO game could get away with formulaic set moves that would all but guarantee a top spot. Nowadays it’s different – search engine optimization has evolved to such a degree that it very nearly emulates...

In this week’s Week in Review: Vevo relaunches its mobile app, Google targets mobile with AMP Ads and programmatic native and MPs criticise BT’s investment in Openreach. To receive a weekly summary of industry news and other VAN interviews and videos...