Become a Strategic Marketer with 22+ Hours of Training on Google Analytics, AdWords, Email, Social Media & More
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Digital Marketing Management
KEY FEATURES
This in-depth training includs 10 best-selling courses taught by seasoned marketing experts in order to deliver a complete digital marketing management experience. Learn proven strategies, and the costly mistakes to avoid, to become a top performer in your company or score a new position altogether. From copywriting to analytics to social media to email marketing, you'll benefit from a well rounded look at what creates an ideal customer experience that drives growth, revenue, sales, and an overall positive web presence.
Web CopyWriting 2015: learn to craft successful digital copy from scratch, from drafting to editing
Web Analytics 2015: use web analytics to encourage more visitors to flow through your web pages & convert them into sales
Social Media Channels 2015: generate revenue w/ social media channels
Email Marketing 2015: discover how to form your strategies, set realistic targets & design engaging email content
SEO - Search Engine Optimization 2015: make sure your site ranks highly for the key phrases your potential customers are typing into the search engines
PPC 2015: study all the strategy related to Pay Per Click advertising
and more!
COMPATIBILITY
Internet required
PRODUCT SPECS
Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
THE EXPERT
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
For more details on this bundle and instructor, click here. This course is hosted by StackSkills, the premier eLearning destination for discovering top-shelf courses on everything from coding—to business—to fitness, and beyond!
Google Analytics & AdWords Tutorial
KEY FEATURES
Mastering both Google Analytics and AdWords will benefit your career immensely, no matter your industry or title within the digital space. Google AdWords is an industry-leading tool for creating campaigns to boost traffic, increase sales, and build you business online. This course will prepare you to qualify for marketing positions, and blow the competition away with proven strategies.
Google Analytics is another essential tool that delivers crucial data on user behavior, and this additional course teaches you to use that data to make smart business decisions. These two skills together--a recipe for online business and career growth.
Google Analytics Course
Learn to use data to promote growth w/ over 44 lectures & 3 hours of content
Understand each report in detail & use the data to grow your business
Find out details on who your customers are
Understand user behavior
Create & analyze reports
Make data-driven decisions
Google AdWords Course
Learn the fundamentals of AdWords w/ over 44 lectures & 3 hours of content
Understand campaign targeting
Manage your budget & bids
Conduct keyword & competitive research
Learn optimization strategies & remarketing
COMPATIBILITY
Internet required
Google Analytics
Google AdWords
PRODUCT SPECS
Length of time users can access this course: lifetime
Access options: web streaming, mobile streaming
Certification of completion included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: all levels
THE EXPERT
Corey Rabazinski is a Google and Bing accredited digital marketer with 6+ years of experience helping companies grow online. He is currently the Marketing Director at Code School (acquired by Pluralsight) where he has helped the startup get to over 1 million users and $1M MRR within his first year at the company. Prior to that, he managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma's, Diamond Resorts, and Universal Studios.
For more details on this course and instructor, click here.
Traction: A Startup Guide to Getting Customers
KEY FEATURES
This essential book is the guide to making sure your startup is not the next failed venture to hit Silicon Valley. Learn to build traction--real customer growth--with the "Bullseye Framework," a five-step process to success. Traction will help you find the marketing channel that works for your company by looking at how some of the best have done it in the past. With 40 interviews with successful founders, you'll learn what works and what doesn't before you put it into practice yourself.
Get a 60 page summary of 43 Fast and Cheap Marketing Hacks & Traction Strategy
Understand how today's startups grow & get traction
Study the founders of several of the biggest companies around
Learn to strategize your marketing approach
Read this detailed e-book on your own time
COMPATIBILITY
Internet required
PRODUCT SPECS
Includes a 60 page sample
THE EXPERT
Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. Gabriel Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn't track you with over three billion searches in 2015.