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There are several factors which affect your app’s ranking in the app stores, with the key influencer being downloads and engagement. Downloads are obvious, but engagement is a combination of the number of daily and monthly active users: the average number...

This year could mark a tipping point in the rapid growth of online video. In a recent report, media group ZenithOptimedia predicts that the number of people globally who regularly watch traditional ‘linear’ TV as it is broadcast will peak this year and...

Marketing is just as important as the development of your product. Marketing your application helps build an audience, which in turn gives you the opportunity to generate revenue. When speaking about marketing a mobile application, a product goes through...

Today, adoption and use of Marketing Automation for businesses of all size is on a tear. As SiriusDecisions reports in their B-to-B Marketing Automation Study, there are nearly 11 times more B2B organizations using marketing automation now than there...

Content marketing has a problem that not enough people are talking about: How do I accurately measure the true value of the content I create? Content performance metrics are still being measured in the form of opens, clicks, pageviews, and shares. Thus...