16 November 2016
An international development organisation backed by the transport and logistics industry has set itself an ambitious £25,000 target to raise funds through a new Christmas campaign.
Transaid’s 2016 Christmas appeal will be boosted by sales of its four themed e-cards, which highlight the importance of its life-saving work while spreading Christmas cheer.
This year, the international development charity is encouraging the transport industry to dig deep and help transform lives by selecting one of three packages: gold, silver and bronze. For £800, the gold package includes a personalised e-card, social media mentions, and logo placement on Transaid’s website and in special Christmas advertisements to be carried in Coach & Bus Week, Motor Transport and SHD Logistics.
A donation of £550 secures the silver package, consisting of logo placement in the Christmas advertisements, on the Transaid website and social media mentions; while £350 buys bronze, with an e-card and logo placement on Transaid’s website.
Lynn Parnell, Owner of Logistics Partners – a long-standing corporate supporter of Transaid – says: “Sending one of Transaid’s festive e-cards to friends, family and colleagues is a fantastic way to show support for Transaid’s vital work. We’ve taken part in Transaid’s Christmas campaign for many years and it never fails to start a conversation about how the organisation is helping to change lives.”
Gary Forster, Chief Executive of Transaid says: “Raising £25,000 is an ambitious target but I am confident that our supporters in the transport and logistics industry can help us beat this goal and finish yet another successful year on a high note.”
All money raised from the campaign will help Transaid continue to tackle transport-related issues in economically developing countries. Transaid’s work focuses around a set of beliefs that every driver should be able to go out for a day’s work without the fear they may not come home due to dangerous vehicles, routes or a lack of training; that every family should be able to access emergency health services; and that every community should be able to build skills and transform their opportunity to make a living.
Despite having only just launched the campaign, Transaid has already seen support from companies including Bandvulc Tyres, Bibby Distribution, BIFA, Century Logistics, CILT, Clipper Logistics, DAF Trucks, Delamode, Europa Worldwide, FSDF, FTA, Go-Ahead Group, Goodyear, Hörmann (UK), Howard Tenens, Iveco, KNAPP UK, Knights of Old, Logistics Partners, MAN Truck & Bus, Mercedes-Benz, Narrow Aisle Limited, OEM Group, PF Whitehead Transport Services, Paul Ponsonby, Prolog, Pullman Fleet Services, Renault Truck, Volvo Group UK, Woodland Group, XPO Logistics and Yara International ASA.