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Apple Sales An Analysis of Sales Strategies Used by Apple Inc. Written By: Samantha Glass Submitted to: Professor Aric Rindfleisch December 15, 2010 Table of Contents 1. Literature Review 1 A. Company and Sales Tactics Overview 1 B. Apple Sales...

To build a successful ecommerce business, you have to be a master storyteller. At a time when new ecommerce shops are popping up every week and new products are going viral each day, you have to do everything in your power to connect with your customers...

Are you focused more on getting new customers than delighting your current customers? You’re doing it the hard way. Here’s how to get both. Most businesses spend the majority of their money and time acquiring customers and building products. Sadly,...

The Ultimate Customer Experience FAQ Yes, we’ve done the work so you don’t have to. Our eyes still glowing red from the pain of poring over the arcane verbosity of dozens of academic research papers (though a few interesting books helped ease the inflammation...

This is a guest post by Gregory Ciotti from Help Scout. In the perpetual struggle of battling the bear that is Amazon.com, small online shops find success with a) a unique product, and b) a memorable customer experience. If you've already set up your...