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By Cindy King Published October 8, 2013 Are you looking for a few good books to improve your marketing? Wondering what books your peers are raving about? Look no further. We asked our authors to share the social media marketing books they’ve...

Want to know more about specific aspects of digital marketing, but not sure who to follow? There are tons of digital marketing experts to choose from—the doers, the speakers, the writers, the researchers, and so on. In this post, we’re going to look...

Ok, show of hands. Who else wants to get more Twitter followers? And I mean, the kind of followers who actually care about your company. The type of followers who engage with your brand, visit your site and even buy your products. I know I do. That...

“Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold and made me re-think content marketing...

Every industry is plagued by myths, misunderstanding and half truths – and conversion optimization is no different. This is especially true in any marketing-related field – partially because there are no universal practices and partially because content...