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Building an audience to ensure your podcast is successful is a no brainer. But how you choose to go about that can make all the difference between getting a few random downloads or getting a dedicated audience of listeners waiting with baited breath...

As developers for tablets and smartphones we like to keep abreast of the latest mobile technology developments . This is a daily digest of mobile development and related technology news gathered from the BBC, the New York Times, New Scientist and the...

Are you a part of a Facebook Group Page? With over 1.25 billion users, Facebook is the powerhouse of the social networks, but interacting with a large audience on Facebook isn’t as easy as it sounds. Few brands ever get to interact with 1% of Facebook...

Vinay’s note – One of the biggest challenges for any business is to stand out and differentiate themselves via their content and branding. In this advanced part of the guide (in case you missed it, read part 1 of the guide), Sorin takes us through how...

What is social media engagement and how can you increase it? Social media engagement is the Holy Grail of marketing and seems to be just as elusive. It means different things to different people, but to most marketers, it means getting a response from...