34+ Hours Of UX Training To Help You Delight Your Users And Keep Them Coming Back For More
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Learn iPhone App Interface Design From Scratch
CRAFT A TRULY 'BUYABLE' APP
No matter how powerful and helpful your iPhone app is, without a clean and attention-grabbing interface design, it won't get traction in the app store.
This course will show you the ropes of iPhone interface design, and help you insure that your app always makes a good impression on shoppers.
After the 34 lectures (3+ hours of content) you will understand how to employ visual metaphors, how to choose colors, typography, layout, etc, how to work with templates, how to preview your own design, how to prepare artwork for your developer and more.
WHY YOU'LL LOVE IT
This course is geared towards beginners and offers detailed training videos as well as awesome Photoshop design templates for you to play around with. Whether you're a developer looking to learn app design, an entrepreneur who wants to understand how app design impacts sales, etc or a designer looking to broadening your horizons, this course has value for you.
TOP FEATURES
34 lectures with 3 hours of content
Learn about how to use visual metaphors
Understand how to work with templates
Learn how to select color, typography, layout, etc
Get Photoshop design templates
Learn how to optimize tap-able targets, button spacing & layouts
Get tips on preparing artwork for developers
Receive a Certificate of Completion
WHAT YOU'LL NEED
Beginner-level Photoshop Skills
Photoshop CS3 or higher
A Mac or PC Computer
THE PROOF
"This course is really well structured and goes over nearly all materials you need to create your own interface design for iPhone app." - Paul Mgn
THE EXPERT - Jen Gordan
Jen works as a professional interface designer. Her insights about both mobile design and landing page design have been published in Web Designer Magazine, Computer Arts Magazine (print), Smashing Magazine, MobileTUTS and Unbounce. In her 10 years as a UI/UX designer, Jen has worked for dozens of Fortune 500 clients, including WebMD, Yahoo!, and UPS.
User Experience By The Numbers
CREATE STATISTICALLY SIGNIFICANT DESIGNS
Without the proper measurements and analysis, it's impossible to evaluate the effectiveness of your designs. Though there is certainly a great deal of creativity that goes into a design, there needs to be some mathematics as well.
After the 18 lectures (17+ hours of content) contained in this course, you will understand which statistical tests to use in a variety of design optimization situations, and how to transform the raw results into actionable takeaways for yourself and your team.
WHY YOU'LL LOVE IT
This course will impart to you some skills and ideas that often end up getting overlooked. You will love this course because it will help you to optimize your online presence using concrete, data-centric techniques.
TOP FEATURES
18 lectures with 7+ hours of content
Receive a Certificate of Completion
You will learn about:
Sampling fundamentals
The normal distribution
Confidence intervals
P-values
Reporting and explaining stats to stakeholders
Much more...
WHAT YOU'LL NEED
A browser to watch and learn in
THE PROOF
"Sauro's great presentation and speaking style really helped me understand the theories without feeling like I was in over my head and he has a great sense of humor." - Dawn
"I enjoyed this course very much. The instructor was funny and made statistics very enjoyable." - Dr. Diane Hamilton
THE EXPERT - Jeff Sauro
Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. Jeff has published over fifteen peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences. He has worked for GE, Intuit, PeopleSoft and Oracle and has consulted with dozens of Fortune 500 companies.
Optimize Your Digital Products With User Testing
STOP GUESSING AND START TESTING
If your customers are complaining about your digital product, or if people just plain don't use it, odds are there's a good reason for their underwhelming response.
Conducting properly structured user tests will give you concrete, actionable insights for how to improve your products and give your customers the best experience possible.
After the 38 lectures (with 3+ hours of content) and 7 quizzes in this course you will know how to run quick, cost-effective user tests on everything from early prototypes to finished products.
WHY YOU'LL LOVE IT
At the end of the day, happy customers are the cornerstone of a profitable business. This course teach you all the skills you need to test your product and then use that data to optimize the product and ultimately make your customers happier.
The instructor is an industry veteran, and makes the material easy to follow and the 7 quizzes throughout the course will help you maximize your knowledge retention.
TOP FEATURES
38 lectures with 3+ hours of content and 7 quizzes
Learn about different types of user tests and when to use which
Learn how to recruit participants
Understand how to decide what and who to test
Learn how to set up and conduct a user test
Learn when and how to do remote testing
Learn about tools for user testing
Understand how to analyze and interpret test results
Receive a Certificate of Completion
WHAT YOU'LL NEED
You should have some knowledge and experience with the design of a website, app, software, or other product that you want to do user testing on
THE EXPERT - Susan Weinschenk
Susan has a Ph.D. in Psychology and decades of experience applying psychology to the design of digital products as a consultant to Fortune 1000 companies, start-ups, and educational and government organizations. She is currently the Founder and Principal of Weinschenk Institute, LLC. Her clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
Put Your Customers First: Be A UX Champion
BOOST YOUR CONVERSION RATES...ENOUGH SAID?
Whether you're a web designer, marketer, project manager, web developer or anything in-between, user experience design needs to be important to you.
A user-centric design will improve customer satisfaction, help you to get a better search ranking and ultimately convert more traffic into sales.
This course will take you through 27 lectures with 4+ hours of content. You will start by learning how to properly structure a site, how to optimize calls to action, how to improve your navigation. Then you will shift your focus onto how to achieve your UX goals and test your site's usability. Finally, you will work with data to get an objective view of your site's performance.
WHY YOU'LL LOVE IT
This course assumes no previous UX experience, so if you are new to the subject, don't fear, you're in the right place. This course is practical, example-rich and uses step-by-step instructions to help you take your UX skills from zero to hero.
TOP FEATURES
27 lectures with 4+ hours of content
Learn about definitions and benchmarks
Understand how your customers behave online
Learn how to create personas
Learn navigation patterns
Learn how to test and measure UX optimizations
Receive a Certificate of Completion
WHAT YOU'LL NEED
No UX background needed, just a browser to watch and learn in
THE PROOF
"This is a great course for anyone doing design or working on a design team. I wish I would have had the opportunity to listen to it years ago, it would have changed the way I've done things over the years and made my job much easier." - Abby Reddy
THE EXPERT - Oxford Learning Lab
Oxford Learning Lab is an online provider of Marketing & Business Strategy education. All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field.
Build Habit-Forming Products
HARNESS THE 'HOOK MODEL'
Quickly creating customer habits is one of the most important characteristics of successful products.
During his time as a serial entrepreneur in Silicon Valley Nir Eyal, the instructor of this course, developed a framework for designing habit forming products - he calls it the 'Hook Model.'
In this course, Nir explains the Hook Model and gives you a new way of thinking about the components that influence user behavior. Through this course's 7 lectures (2+ hours of content) you will learn the tactics that companies like Facebook, Pinterest and Twitter use to drive repeat engagement.
WHY YOU'LL LOVE IT
This course takes an in-depth look at the psychology behind what drives user behavior, and will help you to build products that cater to core human needs. If you want create truly provocative products, the process begins with the topics covered in this course.
TOP FEATURES
7 lectures with over 2 hours of content
Learn the common design patterns of habit-forming products
Understand the stages of habit formation
Learn to optimize products for user retention
Get practical steps for leading a habit-driven design process
Receive a Certificate of Completion
WHAT YOU'LL NEED
You should have an existing product or an idea for a service that you would like to develop into a habit
A browser to watch and learn in
THE PROOF
"I am in the middle of a site design project and this course helped immensely. I learned several insightful things about habits and addictions I did not know before." - Michael Kelly
"Overall, this course provides an excellent framework to think about why people interact with certain technologies consistently and how you can be a force for positive behavior change." - Chantal Brunelle
"A must for anyone to get traction." - Miguel Galarza
THE EXPERT - Nir Eyal
Nir writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
User Experience Design Fundamentals
INCREASE CONVERSION RATES WITH OPTIMIZED DESIGN
Creating a website or mobile app is getting progressively easier, but measuring the effectiveness of a site is a totally different story.
In today's age of a million choices, it's no longer enough to simply have a web presence - you must have a web presence that effectively engages and captivates your audience by providing an exceptional user experience.
After the 59 lectures (11+ hours of content) contained in this course, you will understand the critical elements of user experience, including strategy, scope, structure, skeleton and surface. You will leave this course with the confidence to make design decisions about layout, color, information, design, typography and more.
WHY YOU'LL LOVE IT
This course will help you reach your conversion goals by teaching you to make more effective and impactful design decisions. If you are struggling to increase conversion rates on your site, this course is for you.
TOP FEATURES
59 lectures featuring 11.5 hours of content
Get an understating of the elements of User Experience
Learn to identify business goals and user needs
Learn how to create technical specifications
Learn how to architect information effectively
Understand how to optimize navigation design
Learn how to conduct A/B tests
Practice creating wireframes
Receive a Certificate of Completion
WHAT YOU'LL NEED
Internet connection and a web browser
THE PROOF
"Very clear, vivid explanations made this well structured course very enjoyable." - Michael Joyce
"This course is very thorough and has helped me understand usability and the amount of effort that is or should be implemented when considering the user experience. I highly recommend this class." - Chris Armstrong
"If you are a website designer or want-to-be a designer, please, take this course. Those of us that use your sites will be eternally grateful." - Brad Kell
THE EXPERT - Joe Natoli
Joe is a 25 year UX & UI industry veteran. He has spent time working with a wide range of companies, from fortune 100 power-houses to small companies - and everything in-between. Joe is highly results orientated and brings this focus into the courses that he teaches.