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Customer experience is your brand. How you service your customers across channels can either make or break your business. $41 billion is lost by U.S. companies each year due to poor customer service (NewVoiceMedia). Smart and savvy marketers and business...

One of the most well known examples of how Big Data can drive sales is that of Amazon. They have perfected the analysis of all their data in order to increase their sales. But also smaller companies as well as offline companies can use Big Data to drive...

Which came first, social technology or social selling process? It's safe to say that social technology came first. Sales organizations who embraced the technology began to integrate it into their sales team's approach and eventually the term social...

The future looks bright from the floor to ceiling windows of the One Montgomery Tower. The view is from SlideShare’s San Francisco residence, a collaborative space shared with LinkedIn, its parent company. Most content marketers are familiar with...

Best of B2B Marketing Zone October 17, 2013 GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 17, 2013 Case study: Building a social media career in 12 months 'Ana Silva O’Reilly on the job in the Maldives. In my travels, I meet many...