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Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed...

While the the exact number of subscribers isn’t public, it is estimated that Salesforce has over two million users. I know what you’re thinking, and yes, that is larger than the population of Latvia. It’s actually larger than the population of 40% of...

Account-based marketing is seemingly everywhere these days. If you’re doing it, you’re talking about how you’re doing it and the results you’ve seen. If you’re not doing it, you’re talking about how you can get started and what the benefits are. If...

Editor’s Note: This post originally appeared on Medium. The below is an excerpt. You can read the article in its entirety here. In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described...

Posted by Everett If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a...