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If your business sells goods or services online, then you know that nothing beats having a new customer visit your website and then make a purchase. But, the sale is just the beginning of the journey with your new customer. Once the customer makes a...

Gaining and maintaining customer loyalty is the name of the game. In today’s flooded online market space, building a loyal following is a delicate juggling act. A juggling act requiring the provision of a reliable service or product, paired with the...

In running referral programs, you’ll want to assure that the referrals you receive are legitimate and honestly put forth.   While no software system can fully anticipate the vagaries of human behavior, there are many things a referral software system...

Most people think developers are a quiet bunch. And while studies show they rank low in extraversion, there’s one group of people they love to talk with: other developers. That’s why creating a community of developers around your product is key if you...

By: Shannon Manning, Associate Vice President, Advocate Engagement The Public Affairs Council (PAC) recently posted a blog on the great expectations people hold for businesses. Sharing results from PAC’s new survey, the article discusses the widespread...