Hi there,
I was entrusted to get some ballpark estimates
together for a new venture with a solid online
presence. Ad budget/costs are indicated.
This project will include COMPLETE MANAGEMENT
of the client website, including:
--- Weekly on-location visits (2-3 hours/week)
--- Daily online website customer contact management
--- External ad listing management (i.e. AutoTrader for an auto dealer)
========
The Management Program includes:
Monthly Website Management:
--- cPanel Administation - backend
--- Install CMS (Wordpress?)
--- Security monitoring and updates
--- Plug-in monitoring and updates
--- Sitemap creation and optimization
--- 404 Error page creation
--- Five(5) hours content updates/month
--- Internal & external link creation
--- Duplicate Content Analysis
--- Continuing website freshness updates
--- Awstats traffic reporting
--- New Page creation
--- Online inventory updates (out of stock items removed)
========
* Monthly SEO Includes:
--- Individual page optimization, including
- title, meta & head tags,
- key phrase optimization
- meta description
--- Google Analytics software for tracking Google traffic
--- Google+ page verification and management
--- Six(6) hours per month copywriting (new ads & web pages)
--- Monthly manual submission of new website pages & content to Google, Yahoo & Bing search engines
--- Monthly traffic report and results email
========
Monthly Marketing Program Includes:
--- Manage $3.00/day Google Adwords budget ($100/month)
--- Eight (8) hours per month Google Adwords account management
- Text, Mobile and Image ad creation
- Key phrase alignment with web pages
- Phone, sitelink, location and callout ad extensions
- Daily manual key phrase budget management
- Online advertising management & banner creation
========
Social Media:
--- Facebook Page manangement:
- $50/month ad budget
- Weekly status posts
- Event promotion
- Paid advertising management
- 100% response rate to messages - messages always relayed
- Daily post management/ activity overview
- Live Facebook feed on website
========
Videography Services (6 videos per year):
I am at a total loss as to even what this project could
cost, so I'm posting this in a couple places in hopes
of learning what the developer market is for this level
of quality management and support.
Thanks in advance for your assistance!
A NewWebGuy