Whether you’re new to lead generation or you’ve been in the game for a while, it can be pretty tricky. Sometimes there’s a trend, but not all leads tend to follow it – and it can be frustrating when it feels like a guessing game.
We’ve put together a list of 10 of the best, regularly used lead generation tips that should help get you hitting your sales target! So here are 10 clever lead generation ideas for you to try in your strategy.
1) Invest in your website
This is the digital face and voice of your company, so give it a good aesthetic – making it clear and easy to navigate. Take advantage of your homepage by featuring clear CTAs about key products, keeping in mind that this is where the highest number of visitors appear. Create a content library, a contact page and plenty of links so visitors can find what they want with ease.
2) SEO
SEO, or Search Engine Optimisation, is a highly effective lead generation strategy. By optimising posts and pages to feature key words, relevant internet traffic will reach your website much more smoothly. The more effective your SEO, the higher your site ranks in search engines, the more leads engage with your content and consider buying your product.
3) PPC
This technique (Pay-Per-Click) requires you to pay to place business advertisement on a host website. Although it is a paid advert, it is an effective lead generation method. It will mean the introduction of vast amounts of new leads to your company – most of which can be converted into sales. The most popular host website for PPC is Google, the biggest search engine, which is why we see sponsored links at the top of certain searches.
4) Blog
Nothing screams constant promotion more than an effective blog, which can generate many new leads for you. Be sure to feature blog posts that appeal to your demographic. Share tips and tricks of the trade and be consistent with both the quality and quantity of your blog.
5) Statistics of success
In your content marketing, you’ll want to include as many statistics as possible. Not only should you equip your audience with bags of knowledge on relevant topics, but also give evidence of your own success. This builds trust in your relationship and increases the likelihood of a sale being closed.
6) Social Media
Our world is centred around social media – everyone interacts over platforms such as Twitter, Facebook and LinkedIn. Take advantage by creating accounts on different mediums to make your business accessible to all these people. Promote, market, and get involved with leads to build a sales relationship.
7) Promotional video
What better way to showcase your creativity than a promo video? Videos are fun and engaging, everyone loves them! They can broadcast and promote your business in a quick, informative way.
8) Email marketing
Email marketing is an oldie but a goldie. No matter what people say, email is still alive and kicking – with around 122 business emails sent (per user) every day. However, just using the tool of email is not always enough. Adopt effective email marketing methods to optimise this method of communication and your leads. There are a number of ways to do this, but mainly: personalise, keep emails short and snappy, and nurture your leads.
9) Lead Generation Software
Lead generation software is vital for lead generation. This software can give you regular reports to help you know how your strategy is going and what to do next. Software such as GatorLeads, in fact, can tell you who’s on your website so you can contact an individual instead of a general company. Knowing who you’re calling before you call makes you seem a lot more professional, as well as trustworthy, making a conversion more likely.
10) Network at conferences
Don’t just use the online world for lead generation. Interact with your target audience in the real world too! By networking, hosting, or talking at conferences linked with your business, you can have personal access to possible leads. What’s more, their attendance at these events already indicates that they have an interest in what you’re offering.
Applying these ten tips can mean lead generation results for you. Make sure to have good communication with your sales team, as working together actively and effectively is ultimately going to guarantee you success.
The post 10 clever lead generation ideas appeared first on CommuniGator Ltd.