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A new white paper Shopper Marketing: The New Rules of Engagement, which includes insights from 166 senior marketing leaders and 2,100 North American consumers is now available. The report from the CMO Council finds that, while marketers have made strides...

This post originally was posted on HootSuite’s blog by Brian Bailard and was partially based on using their social selling interaction with me, Gerry Moran. In part 1, I defined social selling as the use of social media by salespeople...

Huawei has released its white paper entitled “Mobile Video Report –a Key Driver of Mobile Market Value” focusing on consumer behaviour, data pricing, networks, devices, and content drivers. The white paper plots a Mobile Video Maturity Scorecard model...

Planning a conference, trade show or user event? Even if your event is far off on the calendar, you can start thinking about how you’ll leverage content and social media when it finally arrives. We’re big fans of using Twitter actively during...

With July 4th behind us, this week is the perfect time to review your progress achieving your 2013 personal brand building goals and progress. Evaluation plays an important role in any sound branding strategy; it provides an opportunity to monitor your...