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Contextual targeting has been around for some time now, but the technology used to enhance the process is getting smarter all the time. Here Nick Welch, VP of Business Development at ADmantX, a contextual targeting company, explains how his company’s...

It’s 10:44 am on a Tuesday, and I’m lounging at home in my pajamas, sipping chamomile tea. I am, at the same time, taking a class at Harvard. Professor Gregory Nagy is rhapsodizing about the death of Roy, the cyborg from Blade Runner, and pointing out...

Today, at the DoubleClick Insights conference, we’re unveiling DoubleClick Digital Marketing: the first modern ad platform built for the modern digital world. The improvements we’re announcing today represent the biggest ever overhaul of our DoubleClick...

There’s a new native SSP in town and it’s been built by ex-fintech engineers. Still working with beta partners, but launching imminently, ExchangeWire speak exclusively with Simon Gilbert (pictured below), CEO, Patrius, who draws the many parallels between...

KEY POINTS Seventy-one percent of chief marketing officers around the globe say their organization is unprepared to deal with the explosion of big data over the next few years, according to an IBM survey. They cited it as their top challenge, ahead...