2016-01-13

#SFFW2015 #DisruptFashion #SXSWofFashion #4K video

SEE #SFFW2015 WEEK SCHEDULE

FEATURED COLLECTIONS

HEISEL.co

Sylvia Heisel / HEISEL.co is an expert in new materials, manufacturing processes and physical computing related to fashion and wearables. She designs fashion and wearables for companies introducing new technologies and works with fashion companies to introduce new designs, materials and manufacturing processes to their brands. In Sept 2014 Alley Watch named Sylvia one of the “12 People You Need to Know in New York Fashion Tech” Heisel, her line of advanced functional streetwear, uses new technology based materials and manufacturing methods to make clothes and accessories.

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Zelenco Designs by Halyna Hostetler

Halyna Hostetler was born in a small village in Ukraine near the Carpathian Mountains. From the very childhood she learned traditional hand embroidery, different embroidery techniques and methods from her mother and grandmothers. Although she got a doctor degree in the medical field she continued to enhance her embroidery skills. While living in Ukraine, she participated at several events that displayed her personal work. Her work is in private collections in Ukraine, USA, Australia, Germany, Italy, Czech and Poland. She moved to the USA in late 2003, where she soon became happily married. Pursing her dreams, she started her first company, Halyna’s Embroidery, in San Jose. After 6 years, Halyna decided to start the Zelenco fashion line with her first collection, “Mothers Inspiration” in memory of her mother. Her newest Zelenco collection ”Harmony” merges Slavic embroidery with modern European design.” Harmony” was developed using linen and silk fabrics with the assistance of sewer-designer Elena Johansen.

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Nick Chagniot designs

With the modern working man in mind, Nick Chagniot designs pieces that combine classic workwear with relaxed sportswear to create a fresh, yet refined look. Blending fit and function with the finest materials and quality construction, Chagniot redefines the relaxed, effortless style made famous by his hometown, San Francisco. With sharp, minimal silhouettes and attention to minute details, his looks are wearable in an everyday context. Dressed up or down, his pieces exemplify the versatility every man needs. In his opening collection, Chagniot blends influences from modern workwear with vintage 90’s athletic wear. Drawing inspiration from classic basketball movies, he aims to refine the raw styles found on the courts, into a familiar, yet contemporary perspective on menswear.

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The Stella Carakasi Collection

The Stella Carakasi Collection brings a fresh perspective, pushing designs for women with silhouettes that flatter, fabric combinations that seduce on sight and touch, and unexpected design details. It is the line where European architectural design meets casual elegance, the line coveted by women looking for affordable luxury. We produce 8 collections annually, which are available in our network of majors, domestic & international boutiques, and online. The Stella Carakasi Design House and global company headquarters is located in Berkeley, California.

SPECIAL GUEST

McMacular LLC is a Bay Area denim company made for men to enjoy San Francisco’s cold summers by lining their denim entirely with Mulberry Silk. McMacular was started because there wasn’t a pair of men’s pants that intertwined both style and comfort. If you were feeling cold, your options were to either wear thick flannel lined pants, to bare the cold in your designer denim, or to layer your legs with long johns. All of which are not ideal.

COMMUNITY PARTNER

DZINE’s passion for contemporary furnishings is driven by the belief that design is ultimately about living with greater comfort, elegance and ease. The DZINE showroom embodies this philosophy, with its carefully curated furniture, art and accessories and it guides its designers and sales staff as they work with homeowners, architects and interior designers. Through its website, events, gallery and showroom, DZINE seeks to inspire, inform and share the best of contemporary art and design.

*** San Francisco Fashion Week ® 2015 is a trademarked property of [SFFAMA] San Francisco Fashion And Merchants Alliance, Inc. We are the OFFICIAL San Francisco Fashion Week ® and ‘NOT’ affiliated with any other fashion week organizations from San Francisco.

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