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Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways...

Ardath Albee With the Content Marketing Conference Europe approaching fast, we started a series of interviews with content marketers, marketing execs and content marketing thought leaders – on top of interviews with the speakers at the event such...

Searching for a tactic to send more traffic to your website sign up forms and grow your email marketing audience? Facebook’s a good option. With 1.65 billion monthly users, Facebook gives you a huge audience, who you can connect with, drive to your...

There is arguably no group in society that is generalised quite so much as mothers. They are repeatedly targeted using bland audience segmentations defined largely by their age and role in the family. By doing this, brands are failing to understand...

In a recent Econsultancy report, marketers rated ‘increased customer lifetime value and loyalty’ as the most important benefit derived from understanding the customer journey. But how does this work in practice? What are brands doing in the real world...