This week, I am happy to share that I published a new book about marketing art, including prints and NFTs (non-fungible tokens). The book is a step-by-step guide to bringing digital art into the physical world. There are 100 strategies, each with its bulleted guide on making it happen.
If you know, you know, but for those who don’t, Art NFTs, or Non-Fungible Tokens, represent a revolutionary intersection of art and blockchain technology. An NFT is a unique digital certificate of ownership for a specific piece of digital or traditional art, utilizing blockchain to verify authenticity and provenance.
This innovation has given artists a decentralized and transparent platform to tokenize their work, ensuring that each piece is distinct and traceable. NFTs enable artists to monetize their creations directly, as ownership transfers can occur seamlessly through smart contracts. This direct relationship between artists and buyers eliminates the need for intermediaries, allowing creators to receive fair compensation for their work.
Furthermore, NFTs empower artists by providing them with greater control over the distribution and pricing of their art. The decentralized nature of blockchain ensures that the ownership record is secure and cannot be tampered with, enhancing the overall value and authenticity of the artwork. As a result, many artists view NFTs as a groundbreaking tool that not only facilitates a more direct connection with their audience but also offers a novel and lucrative avenue for artistic expression in the digital age.
I’m one of those artists. Although I have created and sold art for decades, Anyhow, if you’re interested or know someone who is, here is the new book listed on Amazon.