Changingminds.org

While writing clear, coherent help content is a challenge in itself, after some trial and error you’re sure to have it down pat. The question then becomes, where do you go from here? Just like you want to keep adding value to your product, you also...

As marketers, we spend countless hours acquiring traffic and crafting persuasive content, but too often we drop the ball at the final stage of the lead gen funnel – the form. We’ve all heard stories about the impact that forms have on conversion rates...

Information architecture is a task often shared by designers, developers, and content strategists. But regardless of who takes on the task, IA is a field of its own, with influences, tools, and resources that are worth investigation. In this article...

I am discussing new Paternity Leave for Dads today on BBC Radio Hereford and Worcester Here is my article published in the Indian Magazine Kids Stop Press about the importance of Dads bonding with their new born babies. Father is your First hero, first...

Abstract: This article outlines the importance of new and emerging behavioral insights research for the public relations profession. How attitudes and beliefs are cultivated, processed and then potentially changed through communicative activities are...