Sales Recruiting: Business Owners, Presidents and Sales Managers often dramatically reduce their margins by making a major and common mistake—more Sales Recruiting!…often their biggest anchor to gaining the traction necessary to get to the next level.
Opposed to solidifying their core sales team by training them, changing them and providing them with the necessary tools to become more effective, they decide to compound the problem by hiring more superstars.
Often when speaking with Presidents, Business Owners and Sales Directors we hear a common theme. When asked about the overall effectiveness of their sales team with regard to new business development they typically respond with. “Well, I guess if I were to rate my team for developing new business, I would say they are not bad, they are about a 6 out of 10.”
Let’s look at this situation for a moment. Sixty percent effective! Are you paying out 60% of their salary, 60% of the auto expense, 60% of the advertising and marketing dollars, and 60% of their benefits?
You are investing 100% of your time, energy and capital into an employee who is only delivering a 60% return on investment!
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Read this tip in full by visiting http://peakperformancesalestraining.us/content/why-you-cannot-find-sales-superstar
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