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Shortly after WWDC 2015 and the introduction of content blocker extensions for Safari, Dean Murphy put them to the test—using iMore as the example. After turning off all 3rd party scripts, the homepage took 2 seconds to load, down from 11 seconds. Also...

Phil Duffield, head of advertising, international, at AOL, discusses what the IAB’s latest OpenRTB updates mean for programmatic creativity, consumer choice and tech interoperability. Last week the Interactive Advertising Bureau’s (IAB) Tech Lab announced...

Ensuring that technical standards keep up with the shifting programmatic buying landscape, the IAB Tech Lab is releasing two important updates for public comment: the OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension. The 2.4 version...

Mobvista helps advertisers, publishers and affiliates maximize their mobile ad revenue. Robin Duan is the CEO of Mobvista. He previously served as the Marketing Director of UCWeb, a leading provider of mobile internet software. Robin also worked for...

To stay up to date with the ever-changing programmatic buying marketplace, the IAB Tech Lab has just released two critical updates for public comment. The updates are the OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension. “The ...