The week of the content creator was in full effect as YouTube, LinkedIn, and Twitter all launched updates that will enhance the experience for both content creator and user. YouTube hopened mobile live streams through its mobile app, but with a catch. LinkedIn will give users more content options to control community experience, while Twitter begins to address abusive accounts in a more severe way than just a slap on the wrist. More on these in a moment.
More details on why this matters, and what else is happening in social media below.
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YouTube Opens Mobile Live Streams, Super Chat Exits Beta
YouTube launched live video recording directly from its mobile app. The catch is it will only initially be available for creators who have at least 10,000 subscribers. It will additionally add a Super Chat function. The chat update will be available to content creators who have at least 1,000 subscribers.
Why does this matter?
YouTube enjoys reminding users that is is the original and most notable platform for live streaming. Remember Hangouts, anyone? The move to live streaming is the latest move in competing with Facebook Live and Twitter’s Periscope. The Super Chat function gives content creators more opportunities to add additional and connect easier with super fans and brand advocates.
LinkedIn Giving Users More Content Options
LinkedIn revealed that over 3 million community members contribute content to LinkedIn every week. Additional content options like enabling or disabling comments and reporting inappropriate comments will be added.
Why does this matter?
In an effort to maintain a professional environment for your brand, LinkedIn released two significant updates to long-form content. Disabling or enabling comments on articles allows content creators to have control over the types of conversation you allow on your page. Depending on the sensitivity of your content, this could be an added bonus. Additionally, reporting inappropriate comments can only help to enhance your readers’ experience.
Twitter Rolling Out Changes to Silence Abuse
Twitter hints that it will address additional issues of safety and abuse on the network. A series of new changes to its service was announced as a result. Among the changes include stopping the creation of new, abusive accounts, offering safer search results, and collapsing abusive or low-quality tweets.
Why does this matter?
As other platforms begin to crack down on news sources and harassment, Twitter will likely begin to follow suit. Twitter is working hard to identify and permanently suspend accounts whose primary purpose is to abuse and harass others, as well as stop them from creating new accounts on its service. Effectively making account suspension a dead-end, rather than an inconvenience to the user.
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