Tailor social media to your readers, update your content regularly and avoid adverts to turn blogging into a career, advise our experts
It’s important to tailor social media platforms to your audience. “You need to identify which platform your readers are most likely to be using (eg Facebook, Pinterest, Twitter or Instagram) and target it with updates three times a day,” says Phoebe Montague, founder of Lady Melbourne and one of Australia’s key fashion bloggers.
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