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Persona development service One of the most effective ways to capture, communicate and use research findings is to develop “personas”. Personas are fictional characters which represent key attributes and behaviours of customer segments. They are widely...

In the last decade we have learnt more about our behaviour than in the last 100 years. We have begun to map the human behavioural blueprint!  Research by psychologists, neuroscientists, anthropologists and sociologists have allowed us to understand more...

One in Three Indian youth have been cyberbullied due to risky online behaviour, reveals McAfee report Findings from Tweens, Teens and Technology 2014 Report accentuates that young people must commit to online safety India, 10 November 2014–McAfee,...

Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while digital revenues in the UK are still increasing, channel fatigue is becoming a very...

TORONTO – Kids can be cruel. This has always been the case, but more and more, parents are wondering if today’s children are meaner than those in the past. Has the proliferation of online media amplified mean behaviour? On Tuesday,&nbsp...