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A CYNOPSIS MESSAGE FROM NEULION OTT Just Got Personal Personalization Webinar on December 14th at 12:30PM ET Join NeuLion, UFC and Plush Digital for a lively discussion around personalization features they see driving subscriber activations and engagement...

Integrate My Pages with Marketo The Instapage mission has always been to create the most powerful landing page platform so that you can lower the cost of customer acquisition. A big part of how we go about doing this relies on your input and feedback...

Finding great conferences to attend is difficult. We want to make it easier for you to attend the right ones. Below you will find a dynamic global list (check back for updates) of 2015 events covering marketing, sales, or tech. Hope you’ll find it useful...

Today’s marketing teams are in a state of pandemonium from the top down. Don’t believe me? Consider this. Chief marketing officer (CMO) turnover is higher than ever; 62 percent of companies replace their CMOs with someone from outside the company....

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media. Where it has been lagging...