Brandstories.net

Here at ECHO, we revere story. Good story not only has a powerful impact on its audience, engendering affection and trust, but can also be a brilliant tool for discovery, helping the story’s teller to uncover and define values and meaning. Story-driven...

The challenge is clear by now: Intrusive, interruptive, self–centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There...

Even before the days of Don Draper, brands used taglines are the main driver for their marketing and advertising messages. Today, any marketing message worth its salt is still often judged by the power and efficacy of its tagline. “I’m Lovin’ It”, says...

One of the industry issues that refuses to go away is creative length, and it’s remarkable that even in 2017 we’re still seeing publishers running 30 second ads against short-form content. Here Mike Nicholson, Director of Mobile Business Development...

The Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising. Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape...