2018-01-22
Most will find this a touchy subject. Some may think me mad. What I’m going to say goes against everything we’re taught to believe about business, but kind of goes like this: persuasion is the religion of marketing. The third rail. The holy grail.
But why? If we take the time and thought to tailor golden tickets for those who can best use them, why would we stop caring for them or trusting ourselves right at the moment of decision?
This is why…