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1. The World Is NOT Your Sales Team The most important thing to remember in networking is the whole world does not exist to be YOUR sales team. If you want to create a network that refers a ton of business you must remember that networking is about...

Social and email: the ultimate power couple. Each on their own can yield fantastic results. But when you put them together? That’s when the magic happens. Social can boost your click-through rates up to 158%, and social sharing can increase your reach...

At this year’s SiriusDecisions Summit, thousands of professionals gathered to learn about and discuss the theme of sales and marketing alignment. The topic is a hot one within organizations across industries and everyone was eager to learn more. That...

Company Information Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 7,945 million in 2013/14. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both...

Event planners have always been quick to adopt new technologies, and the past few years have been no exception. We’ve seen an unprecedented amount of innovation in the industry, but increasing complexity and the overwhelming number of vendors offering...