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Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...

Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

In this introductory lesson, we discuss email’s continued dominance when it comes to acquiring new clients, review how things have both evolved and remained the same over the last 20 years, and identify the “6A” framework for effective email marketing...

Wade Roush Over the last 20 years, three new technologies have come together to reshape the way information enters our lives. First, of course, there was the Web, starting around 1993. Then came social networking, starting around 2003. And finally&mdash...