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Greg Rollet used to be a white rapper in a rock band. No joke. These days, he’s the best-selling expert of Celebrity Expert Marketing, where he helps entrepreneurs position themselves as the expert, celebrity and leader of their industry. Celebrity...

Dan: There is a lot of BS around when it comes to content marketing strategy. We’ve built our business using content marketing, so we feel like we are in a good position to show you exactly what works. In this guide we have worked with Startup Content...

I try not to always blog about book marketing, since I don’t want this blog to sound like Johnny-One-Note (though I would say between 60 and 70% of the questions I’m sent have to do with marketing and publicity), but sometimes there are topics that are...

All authors have stories, and the authors on this list have first stories—debut novels published in the fall 2014/winter 2015 season that are proving to be the most exciting of a big, big bunch. All authors also have back­stories, as evidenced by our...

The staff at Europa Editions envisions a world where American booksellers are connected to and integrated with the rest of the wide book world. Instead of islands unto ourselves, we would be in communication with our varied colleagues from all parts...