On May 20th 300 thought leaders will converge in New York to discuss the future of the data driven business at the Oracle Data Cloud Summit. True masters of data use insights to innovate with their products and services and deliver more rewarding experiences that drive meaningful conversations with their best customers.
As part of this industry-leading event, we will recognize those masters with Oracle Data Cloud Activate Awards. One customer and one partner will be recognized for their success and creativity with the use of data in products, services and campaigns. We are excited to announce two finalists in each category:
Dell
Customer acquisition is a focal point for marketing at Dell. However, finding the precise pocket of customers to target was proving to be a challenge. With the help of the Oracle Data Management Platform and analytics tools, combined Oracle BlueKai Data, Dell successfully analyzed their customer behavior and refined their audience attributes, to target an optimal prospect audience for their products and marketing campaigns. Dell used a multi-pronged approach to optimize their customer acquisition program in order to serve the right message, to the right audience, at the right time.
E*Trade and their agency with The Trade Desk
E*TRADE and OgilvyOne with The Trade Desk addressed two of the fundamental marketing challenges faced by advertisers – continuously expanding ongoing strategic campaigns to meet demand for filling the retargeting funnel; and cost effectively narrowing data segments to achieve the most relevant target audience – while meeting key performance indicators.
E*TRADE began a retargeting campaign via OgilvyOne in October 2014, with the goal of driving online brokerage accounts. As the retargeting effort succeeded, there was a need to introduce a data--driven prospecting strategy to fuel their successful retargeting effort. The Trade Desk utilized their AudiencePredictor product and Oracle BlueKai Data to fuel these efforts which drove an increase in customer acquisition.
PlaceIQ
PlaceVisit Rate (PVR) provides the world’s largest brands, media agencies and advertising ecosystem at large with the most accurate measure of real world attribution. The solution leverages Oracle Datalogix data to define and target consumer audiences using a sophisticated data set based on purchase behavior.
PVR gives retailers a way to attribute store visits to multi-channel media channels to demonstrate this, PlaceIQ ran a campaign with one of the nation’s largest department stores who wanted to test the effectiveness of TV advertising and targeted mobile advertising, both alone and in concert. The result was a 4X lift in shopper visitation to stores when exposed to multi-channel media.
TubeMogul
TubeMogul’s Audience Discovery Report leverages Oracle BlueKai Data to validate and deliver high indexing audiences to clients using video media. Through this process, Tubemogul often uncovers additional audiences that are relevant to their clients and incorporate them into their targeting strategy.
This product gives TubeMogul’s clients the following benefits: ease of use, scalability, on-demand real-time data and a lightweight, responsive user interface.
The winners will be announced at the Oracle Data Cloud Summit in NYC on May 20th. Learn more about the event including how to register here.