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If you have multiple social media accounts on different social networks then you understand the need for time saving social media management tools. These tools streamline your tasks and help better manage multiple profiles. It can be a right pain trying...

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. Are you using the right social media analytics tools to monitor, assess and improve your social media performance? In this...

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager...

Social networks have been around for a few years now and we’ve even witnessed the demise (MySpace) and introduction (Google+) of a couple. We’re all used to communicating on a personal level using these networks. As a society, it has become the way in...

Local businesses (Photo credit: Wikipedia) Social media can be a very powerful marketing tool for your business. It isn’t like traditional media that can reach a wide audience with a one-way message. Rather, it has the potential to reach a wide...