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1. Live streaming enters the mainstream Brands have to date approached live video streaming as an experiment or PR stunt, rather than a core tactic within their marketing armoury. Expect that to change in 2017 as the live streaming services of all the...

Feel the power of pink in Gulaab Gang’s new song- ‘Dheemi Dheemi’ Mumbai, 13th February, 2014: The compelling new song- ‘Dheemi Dheemi’- from ‘Gulaab Gang’ is now live on YouTube and can be viewed here: http...

With the evolution of the role of a mobile device in a customer’s purchase journey, digital signage has grown from merely replacing posters with LCD screens into being a core component of a sound marketing strategy. And going ahead, brands looking to...

He came, he saw, he conquered…. The landslide victory of the Bharatiya Janata Party led by Narendra Modi in the 2014 Lok Sabha election which culminated in him being appointed the Prime Minister, can perhaps be summed up thus. If there is one event that...

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 20...