Blog.themediatrust.com

How has your life experience made you the leader you are today? My parents always stressed education and hard work. I grew up the third of four children. My older brother was only two years older and growing up as the middle kids, we were always very...

“The onion is slowly and surely getting peeled back.” Jim Spanfeller isn’t talking about how he’s making onion soup, although he does run The Daily Meal, a popular site about food and drink. This ex-CEO of Forbes.com, former publisher of Yahoo Internet...

To quote Warren Buffet, “It takes 20 years to build a reputation and five minutes to ruin it.” Time and again, this maxim has governed the success and failure of individuals, organizations, and industries alike. Ad technology, an industry that barely...

Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics...