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“E-mail marketing will experience a second coming of age during 2016.” – Chad Litmus Reading e-mails has long been the #1 activity of people with smartphones. It is the main strategy for digital marketers and e-commerce companies have been using it to...

Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...

It is time to start planning what conferences to attend next year! Need to network in a new space or brush up on some skills? There are several reasons you should attend a digital conference in 2015. Here are but a few: You will learn something valuable...

On this special Black Friday/Cyber Monday episode of Shopify Masters, you’ll hear from Quan Nguyen, Director of Technology at 100 Percent Pure, a fruit pigmented cosmetics and all-natural, cruelty-free skin care brand. Find out how this $40 million...

Came across a terrific breakdown of the top website analytics (visitor tracking) programs. This comes from the blog of one of the best competitive intelligence tools called iSpionage. Below it is shown in its entirety but at the bottom of the article...