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Before we begin: Click here to download the worksheet and watch a video walkthrough of this exercise. In this post, I’m going to take you through a marketing goal setting process that you can use to double your leads and sales over the next 12 months...

Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in...

Show Me The 35 Best Landing Page Tips Something seemingly intangible separates good performers from the great ones. If you watched any of the 2016 Olympic Trials, you know what we’re talking about. How does Michael Phelps continue to dominate the sport...

Today I have the pleasure of interviewing Christine Viera, a B2B Marketing expert, former CMO of Kapost and current VP of Strategic Marketing and Customer Experience at Level 3. Her experience also includes companies like Oracle, Avid, and Avaya. I admire...

Many companies are business-to-business companies, but how many of them actually understand their online B2B buyer behavior? Until you really understand your online buyers — knowing how, when and why they act — you can’t develop a...