Blog Gutcheckit. Gutcheck's agile market research blog covering community discussions, large ideas and latest news from GutCheck.
Blog Gutcheckit. Gutcheck's agile market research blog covering community discussions, large ideas and latest news from GutCheck.
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Paul Hess Paul Hess The modern corporation has many demands placed upon it by various stakeholders: investors, customers, employees, communities, government, representatives of the natural environment, etc. How should corporations respond to these...
Strategy is everywhere in our society. But strategy in practice seems to be a cruel and even silly joke. I learned that the hard way when I went to college long before I ever studied strategy formally. My own “strategy” about how to get through college...
The Practical Guide to Company Culture for Startups Company culture can be an enigmatic idea to a first-time startup founder, but it’s an absolutely vital resource that can buoy your company in tough times, that’s like jet fuel when times are good,...
We just wrapped up the first ever MarTech Europe conference, and my head is still spinning from everything that was packed into those two days. But I’m eager to share some of the key takeaways I had from the event with you, while they’re fresh in my...
The longer I have been in the tech industry, the more I have come to appreciate the hidden complexity and subtlety of its past. A book that caught my attention is Open Standards and the Digital Age by Prof Andrew Russell of Stevens Institute of Technology...
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SOCRATES Journal is an international, refereed, and indexed scholarly publication focused on public policy, administration, and ph...
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GutCheck | Uncovering the Why: Using Qual to Understand the Whys Behind Quant Winners and Losers
Read how you can use qualitative research to understand the whys behind quantitative winners and losers.
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GutCheck | Extra Support: Avoiding Double-Barreled Questions
A lot of times, we see our users translating guides originally written for phone interviews or open-ended online quantitative surveys onto the GutCheck platform. What sticks out most -- and tend to be...
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