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How is the Kantar Worldpanel Brand Footprint calculated? Kantar Worldpanel’s Brand Footprint is based on research from 63% of the global population; a total of 956 million households across 35 countries, and 68% of the global GDP. The complete ranking...

This webinar was given June 27, 2013.   Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for today’s webinar, which is Waste-Per-Click...

Listen to this Post   In 1895, John Deere “A company dedicated to those linked to the land”, as they describe themselves, launched The Furrow. The magazine, considered the first example of content marketing, providing information...

Online Advertising RIP  (old school) Yellowpages ads. And thanks goodness! To get in front of your customers today you need to have an online presence where your target market can easily find you. What better way to do that then with our online...

Enable Sitelinks Sitelinks are a feature in Adwords that allows you to create additional links to pages beyond the destination landing page in your advertisement.  Common sitelinks are “free shipping” or “store hours”. The cost of a sitelink click...