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Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who got it” a long time...

Adfresco is a self-serve platform that puts advertisers and media buyers in the driver's seat giving you the ability to publicly post a RFP allowing media sellers to compete directly for your business. Post a listing with your specific outdoor advertising...

ADstruc’s OOH Media Planning and Buying Tools To Be Integrated Into IPG’s Rapport Agency NEW YORK, NY — Interpublic Group has made a strategic investment in OOH media planning and buying platform ADstruc. The holding company&rsquo...

You’ve probably heard of programmatic advertising. As with all new and fast-growing advertising technologies, there’s often confusion as to what exactly it involves. This is a beginner’s guide to programmatic ads, designed to give you all the basic knowledge...