This is the first in Fab’s Guest Curator series.
Meet the ladies of ADAY: this powerhouse 8-woman team creates versatile and effortless clothing that is ready for anything. They put together a series of their favorite Fab picks, and gave us their behind-the-scenes take on what it’s like to work as an all-woman collective on the most baller clothing line around.
Tell us about ADAY.
We’re a brand that is passionate about making life easier by creating every day staples out of technical, high performance fabrics. Imagine your favorite leather pants, but now they’re sweat-wicking, light weight and breathable. Or your go-to silk top, but it’s ok to sweat in it when you’re walking to work because you can just throw it in the washing machine and it doesn’t stick to you or feel uncomfortable. We believe by creating these super versatile pieces, we are giving crazy busy women the space in their lives to figure out the stuff that’s really important.–Nina Faulhaber, Co-Founder
Clothes that don’t hold you back: washable, breathable, sweat-wicking. Go conquer the world.–Meg He, Co-Founder
We design for women like us who are always on the go. We believe our clothing should be fundamentally active but we don’t want to compromise our wardrobes. ADAY offers the essentials for you to integrate into your wardrobe how you want with fabrics inspired by silks and leather using innovative techniques and fabrics to keep up with you.–Millie Maidens, Designer
At ADAY, we make the clothes, so you can do the living. Our pieces are both stylish and comfortable – keeping you ready for whatever life has to throw at you. —Sonia, Operations Manager.
Tell us about your Fab picks.
Some of my favorites are the ones that enable you to go somewhere, or do something better—kind of like ADAY. So, I love the BlueSmart Connected Carry On and the Jet Set Kit because we’re always travelling—whether it’s between cities, countries or continents so anything to make my life easier = win. Also, aesthetically, we’re all about staples + foundation items, so the minimal colour palette is always a great place to start—black and white match everything!–Alexis Cuddyre, Brand Director
Minimal, yet bright. The perfect pick ups to your day.–Meg
I love the Gold Arc Earrings; I have a piercing half way up my ear and I’m always looking for an earring that can lie up the ear but without a bulky backing. I am also in love with the Foodie Dinner Plate. The ADAY team is always asking me about my latest food creation and I’m always cooking for the team.–Millie
I am absolutely in LOVE with the marble pieces—my apartment is all neutral, so I play with texture as my ‘color’, and I can’t wait to purchase the pillow + placemats—minimal yet powerful.–Sonia
What do you love about Fab?
I love the eclectic mix of products!–Alexis
Beautiful design inspiration and finding the unexpected.–Nina
I love thats it’s been carefully curated with new brands and quirky pieces, with more and more brands entering the market its hard to find really special, unique pieces.–Millie
I’ve been shopping on Fab since almost before it was 2011! The bright picks are awesome, it’s such great curation.–Meg
The element of discovery—there are so many brands that I hadn’t heard of, that I now love to shop because I saw them on Fab.–Sonia
What’s it like to work to work with a bunch of awesome women?
Awesome. It’s actually really amazing how well we get along. We’re really luck to have such a good team – I love how I feel like I can learn so much from each person I work with.–Alexis
The best. An extended family of warmth + trust.–Meg
We just become one big family. We are have our different interests and skills but we all love and believe in what we do at ADAY. Its really been a chance to collaborate and join our ideas and different skills to make one brand that we all have been missing.–Millie
Every day is full of inspiration – I am in awe of how talented each and every one of my co-worker-friends is + I continue to learn from them professionally and personally.–Sonia
How would you describe your personal style?
I’m probably the most colourful in the company. I would consider myself more of a maximalist – more is always more. But thats the great thing about ADAY – our core pieces are such a great foundation, its very easy to build my own personal style in on top of it.–Alexis
Classically edgy.–Meg
ADAY meets Phillip Lim meets COS.–Nina
Comfortable, yet chic. I refuse to buy anything that isn’t wearable for an extended period of time—what’s the point, right?–Sonia
What’s your favorite way to stay fit and healthy?
I’m obsessed with ClassPass. Because I’m new to New York, CP is an amazing way to discover the city and try new things. I’m a morning person, so working out before I come in to the office is the only way to go for me – then I’m much more productive during the day. Also, combining workouts with hanging out with friends is fun, since I feel like I’m really optimising my time.–Alexis
Eat colourful foods and exercise with friends.–Millie
A good morning workout routine 3 times a week + eating lots of greens and fruit.–Nina
I love barre classes—they are the right mix between intense but also relaxing after a long day.–Sonia
How do you brighten up your workspace?
We love a fig tree at ADAY Actually the more plants the better. There is something about living things that brightens up a space more than anything else. We are also very luck to have beautiful light in our studio.–Alexis
Plants, plants, more plants!–Meg
I love natural light, New York has so many sunny days and we chose an office with huge windows and lots of natural lights.–Nina
ADAY has inspired me to get on my plant game – I recently bought an arrangement of succulents that makes my space feel fresh and on trend.–Sonia
What are your words to live by?
What makes your heart beat a little faster?–Meg
Clear eyes, full heart, can’t lose (any Friday Night Lights fans out there?)–Sonia
What’s your advice for when the going gets tough?
Eat well, because if you’re stressed your body is burning energy quickly, and you need good food to fuel your energy. Foods high in sugar will make your energy soar but then it will crash quickly and make you tired and more sluggish. Also, just talk about it—because it will always seem worse in your mind.–Millie
Take a little break from the stress and do something nice for yourself that distracts you from the problem. When you are done, look at it with a clear head.–Sonia
Persevere through everything and you’ll find the light.–Meg
I always remind myself that when things feel hard or tough it means I’m learning.–Alexis
What’s your idea of a fun night out?
Ok this is so boring, but I love going to a dance class, going home, cooking with a glass of red and taking a hot bath. This is my new night out ;)–Alexis
A glass of red + a great cheese/charcuterie plate + wonderful conversation.–Sonia
What do you do to relax?
Dancing – I love taking class at Broadway Dance Center here in London. I completely forget everything else that’s going on and feel amazing afterwards. I love the dance is combination of exercise for the body + the mind.–Alexis
Every Saturday morning, I wake up, make a cup of coffee, light a candle and read a fashion mag – it is my little indulgence.–Sonia
What’s your most inspiring vacation destination?
Morocco.–Sonia
I have three! Oman, Uzbekistan, Namibia.–Meg
I just sent my husband this list of places: how amazing does Salar de Uyuni look?–Alexis
What’s your favorite thing about the spring?
The smell of freshly cut grass.–Millie
The first day that you can ditch your winter coat.–Sonia
The sunshine and the cherry blossoms. In London, when it starts getting lighter outside, you can really feel people’s mood lift. It’s different in New York where the sky is blue so often. Also cherry blossoms. So pretty. I love how temporary they are.–Alexis
If you could dress anyone in the world in ADAY, who would it be?
Jennifer Lawerence.–Millie
Amal Clooney.–Alexis and Meg
Gwyneth Paltrow.–Sonia
What’s your favorite emoji?
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