This week’s articles examine the importance of onsite search for retailers, details of the five retail senses, interesting use cases for customer data in e-commerce marketing efforts, and much more.
Site search is a top priority for online gift shoppers [Internet Retailer]: Ahead of the upcoming holiday shopping season, a new survey ranks onsite search as the top site priority for consumers.
Examining the 5 retail senses [Retail Customer Experience]: Understanding presentation, price, quality, availability, and location are important for developing and building upon your relationship with the consumer.
5 Interesting Uses of Customer Data for Ecommerce Marketing [Practical Ecommece]: Finding product affinities and rewarding your best customers are two ways companies can leverage customer data to be better marketers.
Most US Smartphone Users Visit Retailer Sites or Apps Before an In-Store Purchase [eMarketer]: More than half of all smartphone users who made an in-store purchase visited the retailer’s website or app before making the purchase.
Think Great Innovation Drives Mobile Commerce? It’s Actually This: [Forbes]: Even though mobile is growing in use, it doesn’t mean retailers don’t have opportunities to improve the experiences.
Email Continues to Get More Mobile [eMarketer]: Marketers are having more success with mobile email efforts compared to desktop.
How a little A/B email testing can yield big results [Internet Retailer]: One retailer is A/B testing on 90 percent of its emails — and seeing results!
Travel Marketers Should Follow the Data on Millennials, Not Stereotypes [Skift]: Instead of following after commonly held misconceptions of millennials, travel marketers should focus on what the data is actually saying about this important demographic.
Relevancy is the currency of today’s successful travel technologies [Tnooz]: Timeliness, accuracy, and flexibility are still important today, as technology drives new innovations and experiences.
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