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  • With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction. They also will need to respond swiftly to market changes...

  • Madam Speaker, I rise to present before this August House the Statement of Estimated Receipts and Expenditure for 2016-17 for Indian Railways. Let me begin with a couple of personal experiences. As the Railway Minister of India, I visit a number of...

  • The supply and demand equation While the relentless rise of ecommerce has enabled many established retailers to repurpose their businesses by exploring trading opportunities outside the traditional high street channels, it’s also created a new set of...

  • Elite Camp is a 3-day traffic and (mainly) conversion event. It’s among the very best CRO events in the world, and of course in Europe. This year was already its 7th year – and the format has proven to be so successful that the event has been replicated...

  • As interruptive marketing techniques are increasingly ignored, B2B buying habits are evolving. Now, for marketing strategies to be effective, they must recognise buyer’s abilities to research answers to their solutions, and supply the answers to earn...

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