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Content marketing is still one of the hottest topics on the minds of marketers—and one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions...

Let me get something straight from the get go… A well-constructed content strategy alone is NOT going to guarantee you results. As Wells Fargo CEO John Stumpf famously said: “We could leave our strategic plan on an airplane, somebody could pick it...

I’m back after missing the Wrap last week while I was at the IABC World Conference in New Orleans. As always, the Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current...

Love your customers. I guess you already know that. But the question is, “do you really love them?” Or you’re just concerned about milking them dry. Think about it. If you truly love them like you claimed, then, why are you in so much a hurry to get...

“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” Steve Jobs I could not agree more with the above quote by Steve Jobs. Time has shown that...