If you say your traffic and sales rarely come from Facebook, I would say you are losing such an explosively potential source of online sales because you are not selling your brand on Facebook.
“It’s a matter of time – within the next five or so years – before more business will be done on Facebook than Amazon” Sumeet Jain, Principal, CMEA Capital.
20% of e-commerce sales comes from Facebook
7-10% increase in average order value for Facebook transactions (vs. web-store)
2-4% is the average conversion rates range on Facebook, quite on par with web-stores
And there are more stunning numbers on the huge potential of F-commerce.
You get the picture now. Don’t you think you should seriously focus on promoting your online store to sell on Facebook?
Nah? That’s fine. But that’s not fine at all if you dream to build a unicorn online business of millions traffic a month and billions dollars of sales a year.
Get down here for a list of 09 proven Facebook strategies every online stores should take into their master plan to drive a successful business. It’s going to be a detailed, profit-driven and actionable list of tactics to help you sell products on Facebook effectively.
09 Proven Tactics to Promote your Online Store and Sell on Facebook Effectively
#1 Build a popular Facebook fanpage
Everyone knows that the first and simplest thing to start on Facebook if they want to bring their business up here is to create a fan page. But not everyone knows how to build a popular one.
A facebook page is where you can build a fan community of your brand, raise your brand’s voice and present its color, educate and change your customer’s mind, and of course, sell directly to whom interested in your products.
The keys are you need to grow your page’s followers every single day, manage its content in a both strategic and creative way to keep their interest in your page.
Build a perfect page with maximally optimized elements, set yourself a target volume of followers that all your actions to attract Facebook users must focus on, and draw up a creative (but highly related) content curation plan to blow up your fans.
#2 Write Epic Facebook Ads that can highly convert
Posting on Facebook only isn’t enough anymore for brands to grow bigger because posts can only target your current followers.
In order to target more potential audience to sell on facebook, make them become your fan and convert them to your website, you need to curate Facebook Ads and maximize your ROI by optimizing all elements that make a Facebook Ads perfect.
You don’t need to be a professional copywriter or designer to devise inspiring beautiful Facebook ads that can turn viewers into your followers. Just remember these principles when designing your ads’ image and copy:
It’s visual
It’s relevant
It includes at least 1 enticing value for your target customers
And it has a clear Call-To-Action message
Example of good vs bad Facebook Ads
Facebook Ads can be in many formats (single or multiple photo, video), stay in different positions (newsfeed, right-hand column, mobile). Make sure you know what and where your target audience prefer to see, so you can show your ads to them in the most attractive form, in the right time, and at the right place.
#3 Sponsored posts – let the news spread out
Perhaps a lot of you may confuse between Facebook Ads and Sponsored Posts – the 2 different advertising channels of Facebook. While Facebook Ads is advertising, Sponsored post is something in between normal post and an advertisement. If you have a news or announcement that you want all your followers (and their friends, who you may include or exclude) to know, you can select to promote that post so it reaches as many followers as your budget allows.
While Facebook Ads may be easy to neglect as people know it is advertisement (unless you design a very attractive ads copy and image that make people to stop by), Facebook promoted posts are just like normal posts (except it has a small “Sponsored” text) simpler to launch, and very effective in increasing brand awareness.
#4 Seed viral content on Facebook
The best way to leverage your Facebook channel to promote your brand is to seed content that can go viral naturally.
What makes Facebook a globally popular platform is the power of social community sharing. Why Tasty now has 30 million followers on Facebook in less than a year? Because it produces food videos that regularly get tens of millions of views. That’s a great example of how viral content can get Facebook page going so big.
Same advice for you if you want to grow your page quickly: invest on creating viral content (copywritings, videos, images…) that hit on hot topics your target audience care about and are mostly want to share to their networks. If your content is directly related to your products and brands, that’d be perfect because your products will go viral with the content and quickly sell on Facebook.
#5 Encourage customers to share about you on their Facebook accounts
It’s not only driving users from Facebook to your website that works. The other way around can also be a great strategy if you can leverage social sharing to get customers share your website’s content on their personal page.
Let’s say: you want to encourage your customers to share their favorite items and pleasant experience of shopping on your store. So, you create a special offer that pops up in cart page right before people are reviewing their order before checking out, asking them to share their order on Facebook to receive a rewarding free gift, discount or free-shipping.
Source: Checkout Boost App
By getting your buying customers to share about your brands (with hyperlinks) to their network on Facebook, you will receive more referral traffic from their friends circle, who are highly likely to buy because they trust honest reviews from people they know.
#6 Create a Facebook Store
Facebook users spend 1.5x more online that other Internet users, according to Digital Intelligence Today. It’s the era of F-commerce. You cannot stop at building fan page to promote your products there if you want to build a successful online business. Instead, bring your store to Facebook by creating a Facebook store.
Below is an example of the Facebook store of http://theanimalrescuesite.com/ – an eCommerce website:
The Facebook store has products listing with prices just like in a web store. When you click on a product to view, it redirects to the product page on the website of the store, driving Facebook traffic right into your website. And because conversion rates from Facebook online shoppers is seeing a steady increase, you whole conversion rate will go up as a result.
#7 Turn Messenger into a Customer Service channel
People are chatting on Facebook more than any other message carriers. Facebook is even developing its e-commerce chatbot to turn Messenger into a sales channel. Thus, we believe it’s wise at this moment to add Messenger into your customer support channel list.
How would it feel like if you enter into a store, see a chat window pop up that asks you to send any messages to the store’s Facebook page inbox, then someone from the store staff will chat with you right on your inbox, very personally and instantly, just like you’re chatting with your friends?
Source: Quick Facebook Chat app
#8 Provide exclusive offers for your Facebook fans
42% of Fans like a page on Facebook so that they can get a coupon or discount. If you already have an online store and you find Facebook another potential distribution point and an extension of your storefront, offering exclusive deals to your Facebook followers will keep them come back and be your loyal fans.
Consider some kinds of offerings such as discount coupon, free gift, Buy-1-Get-1 deals… to anyone who likes your page. You’ll be surprised at how quickly word of such special deals spreads to others, who are highly likely to ‘like’ your Facebook page to get the deals.
#9 Co-promote with other brands to leverage each other’s fan base
Another great idea to consider if you want to attract more Facebook traffic is promotion partnership with other brands on Facebook.
Let’s say: you sell nutritional supplements, which is reasonable that you are targeting the same group of customers as fitness outfit brand or a gym & yoga club, while are not competing with them because you both offer different products/service. Why don’t you both co-promote each other’s products to your audience with an exclusive offer? It is a win-win-win promotion because you and your partners both win more traffic, while your customers win better deals.
Again, the power of Facebook is the global social community. Whichever kinds of promotions that can leverage the social networks sharing have a high chance to succeed.
Conclusion
To win this e-Commerce game and build your online store a billions company, opening only a web-based store is never enough. Take Facebook – the most popular social platform that is diving deep into eCommerce – into the storm and make your brand soar by making the most use of its eCommerce-focusing features. Start selling on Facebook today because you need to get yourself ready for an even more eCommerce-driven Facebook in the next few years.
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