Blog.beaconstac.com

If you have any retail-oriented apps installed on your phone, you may have had the experience of being bombarded by notifications when you are at a shopping mall. For instance, every time I so much as drive by our local mall, the RetailMeNot app makes...

Our resident Cognizant digital/mobile expert, Peter Rogers, asked me to recommend a digital strategies topic to share, and I suggested Beacons for this week.  I confess to reading about them daily without knowing much about them, so I want to thank Peter...

Google Introduces New Open Format And Developer Tools For Working With BLE Beacons. The search giant on Tuesday introduced a new format called Eddystone that lets electronic beacons provide more specific locations and other information within applications...

Google has been working for a while now on ways to bring more Bluetooth beacon projects into its ecosystem, including the launch of its Eddystone open beacon format and its concept of the “app-free” Physical Web. Today one of its partners unveiled a...

A beacon is a Bluetooth Low Energy (BLE) device that enables a business to provide certain location-based services to their customers. Beacons have an edge over GPS services – they do not require any kind of satellite, and they provide location services...