Labor Day is just around the corner. And if you’re like most busy marketers, you’re scrambling to pull an email campaign together in just a few hours. (This is where an editorial calendar can help.)
The good news: People check their email on holidays just as frequently as any other Monday. The even better news: Since brands are sending 40 percent less emails on a holiday versus an average workday, there’s less inbox competition.
We’ve compiled a collection of the best Labor Day Emails we’ve seen in awhile – and why they work. Get inspired by these designer-approved ideas and put them to work for your own campaign:
Brit & Co.
Why it works:
“This email is balanced and organized,” says Kelsey P., Web Designer at AWeber. “The animation is eye-catching, content centered and straight to the point. This email has all the right elements to get readers to click.”
Milled
Why it works:
“Labor Day and BBQ’s will never go out of style, and neither will this email. Bold headline, simple copy, the play on words and fun illustration are just a few things I love about this email.”
GlassesUSA
Why it works:
“This email was easily a favorite as we head into the holiday weekend. And I totally get what they’re going for here. Work, work, work, work, work,” says Kelsey. “A powerful headline and a simple CTA. That’s almost as dynamic of a duo as Rihanna and Drake.”
Parker
Why it works:
“As you can tell from the last four examples, I love animated emails. They’re always eye-catching and, in my experience, always perform better. Parker knocked this campaign out of the park – no pun intended.”
Ron Herman
Why it works:
“This email first caught my eye because of its colorful, vibrant imagery. But I also like the simplicity of the content. It’s not overly-promotional, which can be a trend around the holidays as people rush to tell you about their sales. A nice break from the norm.”
CUSP
Why it works:
“I like this email because it plays off the old ‘no white after Labor Day’ myth. It’s another example that proves you don’t have to be flashy or overly promotional. It’s just a simple, well-designed email.”
Even more ideas:
Use an eye-catching subject line that includes your discount or promo code
Create a sense of urgency – “last call,” “flash sale,” “24 hours only,” etc.
Get creative with personalization and segmentation
Keep your emails limited to one theme or focus
Get social with sharing links or user-generated content
Optimize your emails for mobile
Are you sending a Labor Day email campaign? What’s working for you? Let us know in the comments.
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