Blog.automic.com

By Bob Gourley Editor’s note: This list first appeared on our site Analyst One. -bg In March 2011 Businessweek quoted Cloudera’s Mike Olson describing a “Cambrian explosion” of corporate analytical technology. Mike really...

As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. The marketing technology industry has exploded, which has disrupted traditional notions about the role of the marketer at an...

Preface I don’t know what got into me.  Without any planning of plot or characters, without any outline of key points chapter by chapter and, quite frankly, without knowing what the hell I was doing, I just started writing.  The first chapter was posted...

As companies like Uber and AirBnB disrupt historical business models and redefine the competitive landscape of their industries, business leaders understand more than ever that harnessing disruptive technologies is critical to drive rapid innovation...

If you’ve been in the agency business for any length of time you know that nothing is static in our world. But I’m not sure I’ve ever seen a constant state of change like our industry is in now. Many of these evolutionary changes in our business surround...