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Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

The scandal of Hillary Clinton’s “home brew” email server, as it is played out over more than a year and a half, has served as a Rorschach test for her supporters and opponents. In her critics’ eyes it’s just another example of the Clinton family taking...

Ad tech company Rocket Fuel is laying off 11% of its headcount — 93 members of staff — as it looks to save $20 million in operating expenses, AdExchanger first reported. The firm last made layoffs in April 2015, when it shed 11% of its workforce in...

CYNOPSISDIGITAL 12.16.16 Good morning. It’s Friday December 16, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad-Serving Latency: Ad-serving ‘latency’ refers to a latent time that can be perceived by a webpage or...