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The previous chapter delved into the fundamentals of ecommerce personalization; serving customized content and experiences to different traffic segments, as well as the tools to help you get started with providing tailored content to each traffic segment...

Posted by Mike Pantoliano On October 1st, Google announced Google Tag Manager, a free tool for managing marketing and tracking tags on your site. I've sensed a lot of confusion around its launch, so I'd like to discuss what tag management is and why...

The Email Marketing Issue Email can be a great quick, direct and low-cost method to communicate with your customers.  However, many retailers have not yet made the jump to email marketing. Gathering email addresses, creating good content and picking...

How do you get more sales and repeat customers for your ecommerce business? That’s the number one question most online store owners want answered. Most of the time, it comes down to making small improvements and optimizations to your site...